GSP To Get Title Shot In Canada

In Canada's first-ever UFC event (the expansion continues...), former Welterweight champion Georges St. Pierre will get the opportunity to regain his title. He'll face the winner of the Hughes-Serra bout in a fight that is expected to take place at the Bell Centre sometime during the spring.

During the announcement-filled post-UFC 74 conference, White announced that St. Pierre would get the title shot (as was expected) and that it would come in St. Pierre's home country (not as expected). The UFC is doing an excellent job of utilizing fighter's hometowns in order to boost buys and attendance. Attendance is less of an issue considering recent events have been sold out, but total exposure is still something that White and the Fertitta seek. One look at the use of Bisping in England-based events is enough evidence of this trend.

The UFC can't lose with this set up, as no matter who St. Pierre gets, it's the second or third fight in a series. Statistics show that rematches and trilogies are by far the most profitable ventures for the UFC. In St. Pierre's rematch, they could have either. With the wins by Couture and St. Pierre at UFC 74, coupled with Sherk's title justification at 73, the UFC is back on track to make a splash in the next year.