"UFC" Is Fourth Most Searched Sports Term

According to Yahoo's buzz index, "UFC" was the fourth most searched term in the sports realm on December 29, 2007. It was only beat out by "NFL," "NBA," and "Dallas Cowboys."

I'll try to avoid stating the obvious, but it's just so much fun to say. The UFC has arrived. The search term of our beloved fighting organization was ranked ahead of mainstays such as "Super Bowl," "NASCAR," "NHL," "MLB," and even "Anna Kournikova." When you outrank Russian tennis stars, your time has come.

It's clear that the UFC has begun to outpace most other major sports in terms of popularity. It's been beating most competitors in attendance per event for over a year now, too. With large network contracts looming, it won't be long until MMA is considered among the four majors in sporting coverage.